Online Business Tune-up
Online Business Tune-Up
Presenters: Larry Bruck and Bob DuFour
SCORE North Cook and Lake Counties Chapter
** Good for Businesses that already have an online presence
Bob DuFour Larry Bruck
The pandemic is having a significant impact on how consumers buy making online avenues for customer engagement essential to business success. The Online Business Tune-up webinar provides insights on how businesses can respond and improve their online performance.
The presentation begins with changing consumer buying behavior which is elevating the importance of an effective online growth strategy. This is followed by a three phase Online Business Tune-up guided by key questions and action steps that help attract the right customer, close the sale, and drive continual improvement.
A question and answer session with the co-presenters will follow the presentation.
Larry Bruck, SCORE North Cook and Lake Counties, Co-Presenter and Certified Mentor
Larry can help improve business performance through the creation of a compelling growth strategy, marketing excellence, brand development and eCommerce sales activation.
Serving as a senior level executive in advertising, consumer goods and as a consultant, he has experience across a wide spectrum of industries helping teams navigate the shifting competitive landscape and activate growth initiatives. With extensive experience across a wide spectrum of marketing competencies, Larry has been able to help companies activate the skills required to grow in today’s dynamic marketplace – ranging from marketing, promotion, brand development to digital marketing and eCommerce.
Bob DuFour, SCORE North Cook and Lake Counties, Co-Presenter and Certified Mentor
Bob leverages his extensive experience in sales, marketing, finance, and statistics to drive value to his clients. Bob is an accomplished, digital leader who has increased market share, profitability, and brand equity for every employer. He utilizes strategic re-positioning, business model innovation, collaboration, and hard work to produce sustainable results. Bob has a BS in business, biology and psychology from Western Michigan University and an M.S. in Finance from Virginia Commonwealth University. He attended a Ph.D. program in Industrial Psychology at the University of Tennessee.